The North Face

eCommerce Replatform

The North Face, a VF Corporation outdoor & action sports brand.

Sr. Digital Producer | 10-20 Team Members | 2 Yr. Duration

Specialty: Digital Producer; eCommerce; Product Management; QA & UAT

Tools: Adobe Experience Manager; JIRA; Basecamp; G Suite

Problem
The North Face’s legacy eCommerce platform lacked a responsive and adaptive web design across desktop, tablet and mobile devices. It required strategic optimization for future-proofing to maintain competitive in sales, growth, and revenue in the global retail market.

Non-Responsive (static) Web Design

Solution
Developed, tested, and launched a replatform and redesign of www.thenorthface.com as part of an agile digital marketing team led by the Director of Digital Marketing and the Manager of Digital & Mobile. The data migration and replatform to an improved responsive and adaptive eCommerce platform for direct-to-consumer allows The North Face to focus on strategy, innovation, key marketing performances (site search; personalization; mobile commerce; social media) and growth.

Responsive & Adaptive Web Design